DecisionPro Blog

Marketing Engineering for Excel Release 1.6 Now Available

  

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We are pleased to announce that Marketing Engineering for Excel Release 1.6 is now available. We encourage instructors to take this opportunity to review the license status of their software to avoid any interruptions as you prepare and deliver classes during the upcoming term.

Release 1.6 contains no major functionality enhancements but includes the following:

• Release 1.6 enhanced our Bass estimation to better accommodate situations where market potential remains constant during the study period.
• Simplifies our license verification process to prevent the license validation from interrupting the user experience.  

You can download the latest version of software from the download section of the website.