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Instructor Webinar Series - 2010-2011

  
  
  
  
  

This 2010-2011 webinar series is targeted at new instructors and veterans alike.  During each of these 45 minute webinars we will present the essential business problem proposed by a related Marketing Engineering case, demonstrate the use of Marketing Engineering to analyze the case, and wrap-up the session by interpreting the results of the analysis.  These sessions will be "open mic" to allow new instructors to ask questions and veterans to share their experience with the case.

You may enroll in all your selected webinars by visiting our webinar page. You will receive a reminder prior to each session. 

Webinar

Date

Time

Allegro and  BrainCell (Excel based solutions)

September 8, 2010

11:00am EDT

Abcor2000 (Value-in-Use)

September 29, 2010

11:00am EDT

Bookbinders (Customer Choice) (B-to-C case)

October 13, 2010

11:00am EDT

ABB (Customer Choice) (B-to-B case)

October 27, 2010

11:00am EDT

SyPhone (Customer Lifetime Value) 

November 10, 2010

11:00 am EST

Northern Aero ( Customer Lifetime Value )

December 1, 2010

11:00 am EST

ConneCtor (Segmentation) 

January 19,  2011

11:00am EST

Infiniti G20 (Positioning)

January 26,  2011

11:00am EST

Convergys (GE Matrix)

February 23, 2011

11:00am EST

BlackBerry Pearl (Positioning)

March 9, 2011

11:00am EST

Ford Hybrid Car (Bass)

March 23, 2011

11:00am EDT

Durr (Conjoint, Segmentation) - 2 sessions

April 6 and 13, 2011

11:00am EDT

Kirin (Segmentation, Positioning, Conjoint) - 2 sessions

April 20 and 27, 2011

11:00am EDT

Blue Mountain Coffee (AdBudg)

May 4, 2011

11:00am EDT

C-Tek  (Resource Allocation)

May 18, 2011

11:00am EDT

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