Posted by DecisionPro Inc on Fri, Jan 13, 2012 @ 08:00 AM
If you are considering teaching with Marketing Engineering for Excel in the upcoming semester, please join Dr. Arnaud De Bruyn (co-author of Principles of Marketing Engineering) as he presents:
"Tips and Techniques for First Time Instructors"
February 7, 2012 at 11am EST
(This webinar is scheduled for 1 hour)
Enrollment is free, but reservations are essential. Please click the link below to enroll.
Tips and Techniques for First Time Instructors
We are pleased that you are adopting Marketing Engineering for Excel as part of your curriculum and want to ensure your teaching experience in the upcoming term is successful. Based on years of experience, Dr. De Bruyn will outline several approaches you may want to consider to enhance the learning experience.
Topics will include:
- Determining appropriate cases for your students experience level
- Using "building blocks" in the analytic modeling process
- Ways to teach modeling concepts with real-time interactions
- Structured approach to handling cases in class
- Are "student projects" practical for your students?
- Resources available to instructors
Following the presentation there will be opportunity to ask questions unique to your situation.
Enrollment is free, but reservations are essential. Please click the link below to enroll.
Tips and Techniques for First Time Instructors
If you can't attend the webinar (or even if you can) please pass this on to an appropriate colleague. If you would like to learn more, please send an email to sales@DecisionPro.biz or call us at +1 814-234-2446 to receive an overview of these offerings.
Arnaud De Bruyn
Professor of Marketing
ESSEC Business School
Posted by Steve Hoover on Thu, Dec 22, 2011 @ 05:12 PM
DecisionPro offers discounts to universities when purchasing multiple licenses of Marketing Engineering for Excel software for their students. These packages allow you to quickly and easily provide Marketing Engineering for Excel software to your students. Discounted pricing starts at 10 licenses and we offer several different packages for our universities to choose.
2012 Pricing for Standard Package*:
| Qty |
6 Months |
12 Months |
| 1-9 |
$40.00 |
$50.00 |
| 10-24 |
$27.50 |
$32.50 |
| 25-49 |
$25.00 |
$30.00 |
| 50-74 |
$22.50 |
$27.50 |
| 75-99 |
$20.00 |
$25.00 |
| 100-124 |
$17.50 |
$22.50 |
| 125-149 |
$15.00 |
$20.00 |
| 150-174 |
$12.50 |
$17.50 |
| 175+ |
$10.00 |
$15.00 |
(Prices effective January 1, 2012)
Universities may purchase software licenses for their students directly on our website at http://www.decisionpro.biz/store/university-software.
* Standard Package includes student license for installing on personal computers, lab license for installing on university computers, and DecisionPro business cases and datasets.
Posted by Steve Hoover on Thu, Dec 01, 2011 @ 07:38 AM
If you are considering teaching with Marketing Engineering for Excel in the upcoming semester, please join Dr. Arnaud De Bruyn (co-author of Principles of Marketing Engineering) as he presents:
"Tips and Techniques for First Time Instructors"
December 7, 2011 at 11am EST
(This webinar is scheduled for 1 hour)
Enrollment is free, but reservations are essential. Please click the link below to enroll.
http://www.decisionpro.biz/instructors/instructor-webinars
We are pleased that you are adopting Marketing Engineering for Excel as part of your curriculum and want to ensure your teaching experience in the upcoming term is successful. Based on years of experience, Dr. De Bruyn will outline several approaches you may want to consider to enhance the learning experience.
Topics will include:
- Determining appropriate cases for your students experience level
- Using "building blocks" in the analytic modeling process
- Ways to teach modeling concepts with real-time interactions
- Structured approach to handling cases in class
- Are "student projects" practical for your students?
- Resources available to instructors
Following the presentation there will be opportunity to ask questions unique to your situation.
Enrollment is free, but reservations are essential. Please click the link below to enroll.
http://www.decisionpro.biz/instructors/instructor-webinars
If you can't attend the webinar (or even if you can) please pass this on to an appropriate colleague. If you would like to learn more, please send an email to sales@DecisionPro.biz or call us at +1 814-234-2446 to receive an overview of these offerings.
Posted by Steve Hoover on Mon, Oct 24, 2011 @ 04:28 PM
Over the last several years, Marketing Engineering for Excel has expanded greatly to many new universities in India. To further support our students in India, we have partnered with Pothi.com to print our Principles of Marketing Engineering textbook. Pothi.com is a Bangalore based print-on-demand book printer that allows us to reduce shipping costs and time for our Indian students and universities by printing locally. Books will be printed within 3-5 business days and can be shipped anywhere in India.
Visit http://pothi.com/pothi/book/gary-l-lilien-principles-marketing-engineering for more information and to purchase the Principles of Marketing Engineering text in India.
Posted by Steve Hoover on Thu, Sep 15, 2011 @ 09:36 AM
We have released version 1.7.1 of Marketing Engineering for Excel to correct a bug introduced in the Customer Lifetime Value (CLV) model in version 1.7. This bug will cause different results from previous versions of software. If using CLV, we recommend anyone with version 1.7 to upgrade to 1.7.1 to correct this error.
Additionally, instructors should note that changes made to the Bass and Customer Choice models will produce slightly different results when using our OfficeStar or other DecisionPro supplied cases. To avoid confusion among students, we suggest all instructors upgrade to Release 1.7.1 to ensure they are using the same software as their students.
To upgrade the Marketing Engineering for Excel software, you will need to uninstall the current version, download the new version, and install. If you have an older system that required the pre-installation steps when you first installed, you will not have to repeat those steps. Your software license will remain valid during the upgrade process.
If you have any difficulties, please contact us at support@decisionpro.biz.
Posted by DecisionPro Inc on Thu, Aug 18, 2011 @ 07:26 PM
We are pleased to announce that Marketing Engineering for Excel Release 1.7 is now available for instructor and student download. We encourage instructors to take this opportunity to review the license status of their software to avoid any interruptions as you prepare and deliver classes during the upcoming term. Additionally, instructors may want to determine if university computers have been loaded wiht our prior release before deciding to adopt the new release so that all students will be using the same release.
Release 1.7 is planned to be the last release in the 1.x release line, as we focus our development attention on Release 2.0. Features included with this release:
- A new segmentation case features Pacific Brands, an Australian marketer of many everyday products, including brassieres. This case goes over well in class because of its engaging context. This business-to-consumer segmentation case is particularly helpful for learning how to implement segmentation strategies using branding and retail channel marketing.
- Enhanced data screening diagnostics to aid the user in identifying data that is ill-conditioned for analysis.
- Minor enhancements have been incorporated in our Bass and Customer Choice models as described below. Instructors who are using either Bass or Customer Choice with their classes are encouraged to review any non-ME>XL case analysis with the new release. (Users will see no difference in output from ME>XL-included cases since the modifications described below handle unique situations not demonstrated in our cases.)
- The Generalized Bass model has been enhanced to allow adoptions prior to the first period of analysis to be factored into the adoption curve.
- Customer Choice has been enhanced to show the variable averages for each of the chosen alternatives as well as the overall variable averages. Variable averages will also be shown in cases where no alternative was chosen (a No Choice row is introduced).
- Enhanced error handling with more meaningful messages when ME>XL encounters an error.
- Positioning bug fix: analysis failing when there were fewer attributes than brands.
Posted by DecisionPro Inc on Thu, Aug 18, 2011 @ 07:24 PM
We are pleased to announce that our Marketing Engineering for Excel True 3D Positioning model is available for preview. The Marketing Engineering for Excel True 3D Positioning model is a core addition to the our upcoming Release 2.0. The preview includes all release 1.7 functionality and adds interactive 3D perceptual mapping capabilities that significantly enhance the analysis of product positioning by:
- Allowing 3D viewing of the market space, brands and attributes
- Allowing the dynamic repositioning of a specific brand, either by selection of a location in the 3D-space or by adjusting the value of one or more of the attributes
- Allowing introduction of a new brand onto the map
- Allowing “snapshots” to be recorded throughout the analysis for later presentation or analysis
We anticipate this tool will be useful in your more advanced classes and provides new opportunities for students to explore product options.
For those instructors who would like to preview and experience the True 3D Positioning tool please send a request to support@decisionpro.biz.
Posted by Steve Hoover on Thu, Aug 18, 2011 @ 07:23 PM
We are pleased Marketing Engineering and Marketing Engineering for Excel is being adopted by new faculty and students and are working hard to ensure our offering brings enhanced value to the teaching/learning process.
We are pleased to welcome these new users to the Marketing Engineering for Excel family:
- University of Louisiana at Lafayette
- Gestao de Estabelecimentos Ensino Superior
- Susquehanna University
- Marquette University
- Liverpool Hope University
- Santa Clara University
- Hasselt University
- Shanghai University of Finance and Economics
- University of Alabama in Huntsville
- Carnegie Mellon University
- ESCP Europe Wirtschaftshockschule Berlin E.V.
- Central Connecticut State University
- Huazhong University of Science and Technology
Posted by DecisionPro Inc on Thu, Aug 18, 2011 @ 07:22 PM
To make more efficient use of your valuable time, we have decided to pre-record our case solutions rather than conduct them in a live webinar. This allows us to better control the production environment and, more importantly, will allow us to “chapterize” the webinar so you will be able to navigate directly to the portion of the solution that is most pertinent to your needs. These recorded case solutions (itemized below) will be available during the beginning of the Fall term. During the coming months we will make available recorded solutions to all of our cases.
We are anxious to provide teaching tools and support materials that enhance your teaching experience. If you have suggestions for tools we can provide, please submit your suggestions to support@decisionpro.biz.
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Webinar
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Recording Available
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Allegro and BrainCell (Excel based solutions)
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Now
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Abcor2000 (Value-in-Use)
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Now
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Bookbinders (Customer Choice) (B-to-C case)
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Now
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ABB (Customer Choice) (B-to-B case)
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Now
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SyPhone (Customer Lifetime Value)
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Now
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Northern Aero ( Customer Lifetime Value )
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Now
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ConneCtor (Segmentation)
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Now
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Infiniti G20 (Positioning)
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Now
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Convergys (GE Matrix)
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Now
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BlackBerry Pearl (Positioning)
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Now
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Ford Hybrid Car (Bass)
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Now
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Durr (Conjoint, Segmentation) - 2 sessions
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Now
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Kirin (Segmentation, Positioning, Conjoint) - 2 sessions
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September 2011
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Blue Mountain Coffee (AdBudg)
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September 2011
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C-Tek (Resource Allocation)
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September 2011
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Posted by DecisionPro Inc on Fri, Nov 12, 2010 @ 05:56 PM
Starting soon, we will be running a series of blog 
posts demonstrating the use of the 8 analytical marketing models contained in the Marketing Engineering for Excel software package. Marketing Engineering for Excel is an Excel Add-in which provides the user tools to collect the right information and perform analysis to make better marketing plans, better product designs, and better marketing decisions. The objective of the series is to demonstrate a step-by-step approach at solving a real world business problem using ME>XL. Each blog post will focus on one of the 4 stages involved in the process - analyzing the business problem, collecting the data, running the analysis in Marketing Engineering for Excel software, and interpreting the output.
Below is a brief summary of the 8 analytical marketing models we plan to cover as part of this series:
- Bass Model - used to forecast the sales of a new product or service based on past sales data or performance of analogous products
- Positioning Analysis - used to visualize the competitive structure of the market as perceived by the customers.
- Conjoint Analysis - used for measuring, analyzing, and predicting customers' responses to new products and to new features of existing products.
- GE/McKinsey Matrix - used to evaluate a business on the basis of two composite dimensions: industry attractiveness and business strength.
- Segmentation and Targeting - used to classify customers into homogenous groups (segments) such that each group of customers shares enough characteristics in common to make it viable for the firm to design specific offerings or products for selected segments.
- Customer Lifetime Value - used as a metric of a customer's value to the organization over the entire history of the relationship.
- Resource Allocation - used to help optimize resource sizing and resource allocations across segments, products, channels, etc.
- Customer Choice (Logit) - The Customer Choice (Logit) model is an individual-level response model that helps to analyze and explain the choices individual customers make in the market.
Subscribe to our blog series (upper right hand corner) or watch this space for the first post in the series.